SEO vs. PPC Which one is better for Business?
The debate between PPC vs. SEO is going on for years, No one can commit you whether your business would get benefit more from SEO (Search Engine Optimization) or PPC (Pay Per Click). Many businesses have the question of either the PPC is more beneficial for them or SEO.
If you are investing in digital marketing service, so you are definitely struggling to decide which is more beneficial for you either paid (PPC) or organic (SEO). SEO and PPC both are search engine marketing methods and have different strategies to implement and through both techniques, you can increase traffic on your website.
If you are going to invest in Digital Marketing Services then the question must arise on your mind “PPC vs. SEO which search engine marketing technique is better for our business?” the answer to this question is dependent on the marketing strategy of the business, the current situation of the business, what is the objective of your business, marketing budget and location of your business.
So in this article, we are going to discuss “what are the advantages and disadvantages of SEO and PPC” “what is the difference between SEO and PPC” and which one is better for you according to your business location, strategy, and objective of your business.
Difference between SEO and PPC
What is SEO?
SEO refers to Search Engine Optimization. SEO is a process of getting ranked on the search engine and getting organic traffic on the website and webpages. In simple words, it is the process of improving the visibility of the webpage and website on the search engine. Search engines provide relevant and highly qualified information to their users, so it’s hard to optimize your website or webpage on the search engine. We all know there are two types of SEO: ON page and OFF page SEO.
The factor includes in ON-page SEO are:
- The loading time of the website
- Internal linking and Title tags
- A good and plagiarism free content
- Friendly URL for the users
The factor includes in Off-Page SEO are:
Off-page is also a process of improving the visibility of a website on search engines by getting quality links from the web through link building.
- Content Submission on high PR sites
- PDF, PPT, Business listing, and profile Submission
What is PPC?
PPC refers to the (Pay-Per-Click). PPC is the paid advertisement that provides the sponsored results on the search engine. These results appear above the organic result. The creator of ads sets it as per the query in the search engine by its users and these are the paid ads. The creator of Ads selects the limited keywords for their ad and the ad triggers as per the query of the users. The ad consists of the description lines and a title with a URL. Few ads you can view on the top of the search engine and a few are on the below of the search engine.
Advantages and Disadvantages of SEO
SEO is a very cost-effective technique to get visibility on the search engines. If we go with the PPC, so you have to charge for each click on your website but for the SEO you only have to pay labor costs. So with the low cost, you can get good and organic traffic on your website. That’s why in Metro cities like Delhi and Noida, many of the business owners are looking for SEO services in Noida or Delhi to optimize their business websites.
2- Organic always stays in power
The search engine provides the relevant results to its users as per their searches on the search engine. As high as you stay longer on the search results you get continuous and organic traffic, if your team is also not working continuously on the SEO also after that you get good traffic for some time. But if we go with the paid ads, you can get the traffic only when you are exhausting your budget, if your budget goes exhausted then the traffic on your site will dry up.
3- Built Trust and Awareness
Many of the users are skip the sponsored results when they are looking for any of the services and products. Having your organic results on the search engine can build the trust of the users towards your services. You can also promote your brand awareness by increasing your visibility on the search engine by putting your targeted keywords on your business.
As we discuss above, there are many advantages of SEO but also there are a few disadvantages of SEO:
1- SEO takes time
We all know SEO provides us the organic traffic and also stay in power for a long time on the search results. Studies find that SEO is a long-term process and the process of SEO takes time to rank any website or webpage in Google or any other search engine. And if you are looking for the instant process then SEO is not the right strategy for your business. Sometimes the SEO takes months to start seeing your website on the result pages, so SEO is a slow process as compared to PPC.
2- You always need a good unique and good content
We all know “Content is king” good content is very necessary to make visible on the search engine. If you’re an expert in creating content that great but if you are a business owner and want to make the visibility of your website then you have to hire a professional team. But the problem is that this can be too expensive for small and medium-sized businesses to hire a team of professionals.
3- High level of uncertainty
Every search engine has its own algorithms and if we go with the most used search engine that is Google. Google has its own algorithms and the updates on the algorithm might be occurring at any time. This means at any time, for any reason Google can change its algorithms, and can your website might be not visible on the search results. So you have to strictly follow the algorithms of Google and always be updated with Google’s Algorithms and guidelines.
Advantages and Disadvantages of PPC (Pay-Per-Click)
PPC is the paid advertisement on the search engine, where you have to pay for each and every click to your website to get the leads and traffic on your website.
1- Instant results
The best thing about PPC is you can get instant results. You do not need to wait for months, weeks or days for results, you can get results by using a good budget and putting relevant keywords on your ads. But if you go with SEO, it takes some months to give you the results. In PPC, once you start your campaign, you will get traffic and result instantly. But always remember, if you’re going with the PPC, so you have to make an attractive and easy navigate landing page for your user. You have to provide contact information there, so you can provide what the user is looking for on your website.
2- Narrow Targeting
PPC is totally paid, so it provides you many of the features like targeting your audience according, location, age, gender, marital status, parental status, and many more. So if you go with the PPC you can target your audience as you want. Because of different types of data, you can get the best result, and also you can control your budget as per your targeting and pay only for those relevant clicks for which you want.
3- Very easy to set up
If we compare SEO and PPC, so PPC is very easy to master as compared to SEO. If you go with the basic targeting so you can easily set a campaign by yourself, you need the professional only when you go with the narrow targeting. And nowadays the google artificial system helps a lot to its new user and providing them a relevant keyword to put in their campaign, so their ad will trigger when the keyword searched on google.
1- PPC is more expensive
Pay-Per-Click is more expensive if we compare it with SEO. For each click you have to pay, if you want more results then you have to pay more. You have to spend money to make money. If you are unable to set a good campaign for searchers then you are only wasting money on the PPC.
2- Need research on Keyword
As we discussed above, many of you can easily set a PPC campaign for your business, and also the google AI system helps you to set a campaign. But if you are going with the narrow targeting feature and want to target a large audience with a low budget, then you have to need research on keywords, so you can target a large audience with a low budget.
3- Not good for brand awareness
Most businesses are using PPC usually to make their sales fast also you can retarget your customer. But if the customer basically purchases from you directly without any advertisement, so it’s more beneficial than a paid advertisement.
When should you choose SEO?
You have to go with the SEO when you have sufficient time to make visible your webpage because SEO is a long-term process so it will take months, a week, or more than one year. And if you had a large business then, so go with the SEO only when you have a team of professional.
Also, SEO is mostly used to increase the value of a website, if you want to increase the value of your website then you can go with the SEO.
When should you choose PPC?
Many of the business owners use PPC during the festive season when they have to boost their sales. Many of the service providers using PPC to getting leads and conversions. So you have to use PPC, while you can get the best result with the low budget.
Many online business owners use PPC when their website is not designed for SEO. Because SEO needs time and a team of professionals, you required content and time to time navigation. So when you have less time and also you want to promote time-sensitive offers for your product and services then you can go with the PPC.
Each and every business has a different strategy, goal, objective, marketing budget. Many businesses using the mixing of SEO and PPC. They use PPC for instant results and doing SEO from another side to get organic traffic.
If you really want to grow your business, so you have to use both of these Search engine marketing techniques for your business website. If you have a sufficient budget and want instant results so you can go with PPC but if you are running a small industry with less marketing budget so you can prefer SEO. But which one is better for you, depends on your industry, budget of marketing, and marketing strategy.+